From Goebels the Nazi propaganda master:

“If you tell a lie big enough and keep repeating it, people will eventually come to believe it. The lie can be maintained only for such time as the State [read: media] can shield the people from the political, economic and/or military consequences of the lie. It thus becomes vitally important for the State [read: media and big tech companies] to use all of its powers to repress dissent, for the truth is the mortal enemy of the lie, and thus by extension, the truth is the greatest enemy of the State [read: media and big tech companies]”