I wanna say it's based on their pscore. I remember TheQuartering doing a video on it when the MSM brands invaded youtube and the normies were like "omg will smith is making videos just like me!" That's just what's baked into the system for everybody, they absolutely fuck with view/like counts when it suits them. The video post I submitted on here "This video will get Donald Trump elected." has had it's view count fucked since before my time on the boards. I remember NeonRevolt always posting the latest fuckery with a screenshot at the end of his articles lol. They'd chop some off and q would repost the link and they'd climb back up just going back and forth.