Incredible. Along time ago a very popular Alliance guild leader passed away in real life. The vice guild leader posted a message on their servers forum asking everyone on both sides, Alliance and Horde, to come out and show respect to the deceased guild leader in an in-game funeral held at his favorite zone. Both sides came out, line up and showed respect for him until a large group of Horde came to the zone and killed all the Alliance players and continually killed them as they rezzed their bodies and tried to run away.

Blizzards response then: crickets

China owns Blizzard.