It also didn't help that their CEOs thought it'd be wise to stream all of their stuff from youtube instead of twitch at the time, something that immediately saw their viewership shrink by around 80% (used to have about 30k viewers on most things, now down to around 4-5k). Things are getting so bad for them that their top hearthstone players don't actively stream the game at all nowadays, preferring stuff like among us and tft.