Alphabet was an obvious antitrust target. Through YouTube, Google search, Google Maps and a suite of online advertising products, consumers interact with the company nearly every time they search for information, watch a video, hail a ride, order delivery in an app or see an ad online.
Looks like DOJ is going to target online advertising to force a break-up.
Be interesting to see the fallout. AdSense has it's tentacles in everything online. The entire internet economy is propped up by it. Surgically excised from Google/Alphabet is kicking one of their legs out from under them. Even if they fail, this lets the Fed expose Alphabet's internals and gives them discovery. Which Alphabet will expend their Scrooge McDuck money vaults to fight.
Looks like DOJ is going to target online advertising to force a break-up.
Be interesting to see the fallout. AdSense has it's tentacles in everything online. The entire internet economy is propped up by it. Surgically excised from Google/Alphabet is kicking one of their legs out from under them. Even if they fail, this lets the Fed expose Alphabet's internals and gives them discovery. Which Alphabet will expend their Scrooge McDuck money vaults to fight.
Exactly. Make sure GEOTUS wins in November and then grab your popcorn.
It'll be interesting for sure.