The crack in Goolag's armor is the online advertising, and it looks like that is what the DOJ is targeting.
Alphabet was an obvious antitrust target. Through YouTube, Google search, Google Maps and a suite of online advertising products, consumers interact with the company nearly every time they search for information, watch a video, hail a ride, order delivery in an app or see an ad online.
Not just YouTube. And, it wouldn't mean that AdSense would go away, just that it would be split off into a separate entity. A very wealthy one.
The point is, this would break their tracking abilities. So the nonsense of watching something on YouTube, and going to Amazon and them 'recommending" a related product would end.
Big Ad is throwing a collective tantrum today behind closed doors. I'm hearing it personally.
But, Alphabet sells all kinds of data, so they won't go out of business, and they'll just find other ways to do what they're doing now. But we'll have a moment's respite from the aggressive tracking they do.
Just making them break the advertising bit off would hurt them massively. Almost all of the companies products that move the needle are based around advert rev. Even their browser is just one more way to hover up analytics into the cloud.
Maybe verizon can buy them when it is all said and done.
There are a ton of other companies/individuals who would pounce on the opportunity to lap up Youtube's market share, and the competition would be extremely consumer friendly, like it was on the early internet.
That's a GOOD thing. The individual companies will shrink and have to fix their business models in order to survive, plus all kinds of competition will finally be able to enter the internet tech space.
I get almost all my entertainment from youtube but you know what, ill live. Google and the rest of silicon valley are absolute cancers on this country.
This is an understatement. AdWords is Google's ONLY profitable department. They are in the red in every other aspect of their company. Everything else they run at a loss for the same reasons newspapers run at a loss. Because the true value lies in manipulating the user base and controlling/censoring discourse.
Correct. This is kicking their strongest, if not only, leg out from under them. Forcing the money holes to separate into independent companies means they will shrink BIG-LEAGUE. MAGA tech entrepreneurs, your time has come.
Yup, the advertising services should be decoupled from their other services and spun into an independent company. Same goes for anyone else who does the same, aka facebook for example.
The crack in Goolag's armor is the online advertising, and it looks like that is what the DOJ is targeting.
Their ad business is also their cash cow so this will hit them hard. They have a lot of other businesses that just have massive losses.
Not just YouTube. And, it wouldn't mean that AdSense would go away, just that it would be split off into a separate entity. A very wealthy one.
The point is, this would break their tracking abilities. So the nonsense of watching something on YouTube, and going to Amazon and them 'recommending" a related product would end.
Big Ad is throwing a collective tantrum today behind closed doors. I'm hearing it personally.
But, Alphabet sells all kinds of data, so they won't go out of business, and they'll just find other ways to do what they're doing now. But we'll have a moment's respite from the aggressive tracking they do.
Just making them break the advertising bit off would hurt them massively. Almost all of the companies products that move the needle are based around advert rev. Even their browser is just one more way to hover up analytics into the cloud.
Maybe verizon can buy them when it is all said and done.
I feel bad for some of those YouTubers. Many of them (like Pewdiepie) are based, or just want to entertain people.
There are a ton of other companies/individuals who would pounce on the opportunity to lap up Youtube's market share, and the competition would be extremely consumer friendly, like it was on the early internet.
That's a GOOD thing. The individual companies will shrink and have to fix their business models in order to survive, plus all kinds of competition will finally be able to enter the internet tech space.
Part of me wonders if the internet will always be in a cycle of a monopolizing and trust busting.
Like one company grows exponentially until it gets too big and the government steps in and breaks it up.
I get almost all my entertainment from youtube but you know what, ill live. Google and the rest of silicon valley are absolute cancers on this country.
I’m fine with that. We need competition. That market is in late stage capitalism. Incredibly unhealthy.
This is an understatement. AdWords is Google's ONLY profitable department. They are in the red in every other aspect of their company. Everything else they run at a loss for the same reasons newspapers run at a loss. Because the true value lies in manipulating the user base and controlling/censoring discourse.
Correct. This is kicking their strongest, if not only, leg out from under them. Forcing the money holes to separate into independent companies means they will shrink BIG-LEAGUE. MAGA tech entrepreneurs, your time has come.
Yup, the advertising services should be decoupled from their other services and spun into an independent company. Same goes for anyone else who does the same, aka facebook for example.