Interesting, I didn’t notice that until you pointed it out. I wonder about the logic of someone paying to get in the opposite camp’s search results. Do they think they’re going to change someone’s mind? Like, hey, I’m in the market for a Trump sign, but gosh, now that I see these ads, I think I’ll put up a BLM sign instead! Maybe just sloppy positioning?
I don't work in marketing or for amazon so this is a complete guess, but those ads may just come up when someone searches for "yard sign" or similar prompts. Obviously you have Trump in your search as well, but you also have "yard sign." Or maybe the algorithm detects you searched for political yard signs and that's why those are the ads. Again, disclaimer, I don't work in marketing, but someone does and for some reason your search fit the bill for those ads.
To be fair, those are both sponsored, meaning they are ads and of course amazon would put those as ads.
Interesting, I didn’t notice that until you pointed it out. I wonder about the logic of someone paying to get in the opposite camp’s search results. Do they think they’re going to change someone’s mind? Like, hey, I’m in the market for a Trump sign, but gosh, now that I see these ads, I think I’ll put up a BLM sign instead! Maybe just sloppy positioning?
I don't work in marketing or for amazon so this is a complete guess, but those ads may just come up when someone searches for "yard sign" or similar prompts. Obviously you have Trump in your search as well, but you also have "yard sign." Or maybe the algorithm detects you searched for political yard signs and that's why those are the ads. Again, disclaimer, I don't work in marketing, but someone does and for some reason your search fit the bill for those ads.