A video game designer turns the concept of a game into a playable product. A team of designers drafts an initial proposal, one that addresses budget concerns, target demographic, project requirements, and deadlines. The designers are responsible for the games' storylines and plots, user interfaces, in-game objectives, map, scenarios, the degree of difficulty, and character development. Video game designers are expected to use computer software to input computer scripting. The software generates events, commands, objects, and characters the consumers may choose to interact with during play.