I get that, totally. What I'm saying is that they release a little bit of info and say, "What's coming next is even better!" Then continue that line for a few days. That doesn't keep the media spinning each bit, it gives them a chance to start all the snuff film, porn, torture rumors then, when it's not that, they just say, "See, if was nothing." Release it bit-by-bit and let it speak for itself; don't release a little bit and immediately step on it with promises of something greater.
I get that, totally. What I'm saying is that they release a little bit of info and say, "What's coming next is even better!" Then continue that line for a few days. That doesn't keep the media spinning each bit, it gives them a chance to start all the snuff film, porn, torture rumors then, when it's not that, they just say, "See, if was nothing." Release it bit-by-bit and let it speak for itself; don't release a little bit and immediately step on it with promises of something greater.
Yeah, they are (except they're not even claiming that they're fake, just that they came from Russia, whatever sense that makes in their heads).