You're supposed to shut up and salivate over a tweet announcing that later there will be another tweet saying something important like Pavlov's dogs.

Hell, it's worse than that. At least Pavlov actually fed the dogs after ringing the bell. With us it's 'when you hear the bell, stay tuned for the next time you hear the bell you can stay tuned for the next time you hear the bell, so you can stay tuned for the next time you hear the bell'.

You're supposed to shut up and salivate over a tweet announcing that later there will be another tweet saying something important like Pavlov's dogs.