I can't wait for this name change. Honestly I don't really care about a company rebranding itself but it's going to be hilarious watching Quaker Oats lose so much market share in this one industry. It's the equivalent of renaming Kleenex. You are competing in a nearly perfect market where it's really hard to distinguish yourself beyond market appeal and name recognition. People aren't going to do a bunch of research to determine which new brand is carrying the same formula. People are going to start testing competitive brands almost instinctively. I'm not even counting the people who will boycott the product.

I can't wait for this name change. Honestly I don't really care about a company rebranding itself but it's going to be hilarious watching Quaker Oats lose so much market share. It's the equivalent of renaming Kleenex. You are competing in a nearly perfect market where it's really hard to distinguish yourself beyond market appeal and name recognition. People aren't going to do a bunch of research to determine which new brand is carrying the same formula. People are going to start testing competitive brands almost instinctively.