Oh, Uncle Paul.

But seriously, they knew they were ruining the first trillion dollar franchise with Star Wars but doubled down, and then tripled down. All the complaints they received - they treated them like a badge of honor, took it as a sign that they were going in the right direction. We also overestimate the “get woke go broke“ trope. We can usually cause a blip on the radar with boycotts, etc., but scum like Nike and Proctor and Gamble end up rebounding amazingly well. It’s all temporary. Remember the giant bomb that was the female Ghostbusters? It ended up turning a profit when you counted merchandising, marketing, etc.

People severely underestimate how much the studios make.

Oh, Uncle Paul.

But seriously, they knew they were ruining the first trillion dollar franchise with Star Wars but double down, and then triple down. All the complaints he received they treated them like a badge of honor, took it as a sign that they were going in the right direction. We also overestimate the “get woke go broke“ trope. We can usually cause a blip on the radar with boycotts, etc., but scum like Nike in Proctor and Gamble end up rebounding amazingly well. It’s all temporary. Remember the giant bomb that was the female Ghostbusters? It ended up turning a profit when you counted merchandising, marketing, etc.

People severely underestimate how much the studio makes.