Cambridge Analytica was amateur hour.
In 2015's leaks, Eric Schmidt's digital strategy email described creating a team to develop predictive voter scores using data available from tech giants, and purchased from telecoms. Consider all the data housed in Google. Added to everything collected by Comcast, Verizon, AT&T. All that browsing and location data. Information already analyzed and bucketed to sell for digital marketing. And you develop a score from it to predict whether or not individuals will vote for your candidate.
That's a targeting system giving granular prediction to a neighborhood by neighborhood level. That can reveal the smallest number of close districts possible that if corrupted, could tip an election in your favor.
Dirty dirty business. They always accuse you of what they're doing.
Cambridge Analytica was amateur hour.
In 2015's leaks, Eric Schmidt's digital strategy email described creating a team to develop predictive voter scores using data available from tech giants, and purchased from telecoms. Consider all the data housed in Google. Added to everything collected by Comcast, Verizon, AT&T. All that browsing and location data. And you develop a score from it to predict whether or not individuals will vote for your candidate.
That's a targeting system giving granular prediction to a neighborhood by neighborhood level. That can reveal the smallest number of close districts possible that if corrupted, could tip an election in your favor.
Dirty dirty business. They always accuse you of what they're doing.
Cambridge Analytica was amateur hour.
In 2015's leaks, Eric Schmidt's digital strategy email described creating a team to develop voter scores using data available from tech giants, and purchased from telecoms. Consider all the data housed in Google. Added to everything collected by Comcast, Verizon, AT&T. And you develop a score from it to predict whether or not individuals will vote for your candidate.
That's a targeting system giving granular prediction to a neighborhood by neighborhood level. That can reveal the smallest number of close districts possible that if corrupted, could tip an election in your favor.
Dirty dirty business. They always accuse you of what they're doing.