It had a pretty niche demographic at first, but really hardcore. They wanted a wider audience so they had to tone some things down, like the main character started out this Punisher-style antihero, but then they gave Him a kid and He stopped doing a lot of the cool edgy stuff.
It worked for them though, became a huge hit, things got kinda rocky for a while when a new showrunner, this Luther guy, wanted to retcon half the canon, but they let him do his own spinoff, and that got even bigger in America than the original. We don't talk about the shitty version that got translated into Arabic though, that really bombed.
It had a pretty niche demographic at first, but really hardcore. They wanted a wider audience so they had to tone some things down, like the main character started out this Punisher-style antihero, but then they gave Him a kid and He stopped doing a lot of the cool edgy stuff.
It worked for them though, became a huge hit, the spinoff got even bigger in America. We don't talk about the shitty version that got translated into Arabic though, that really bombed.