It's a networked information war based on social proof and alignment.
Images are important for the pattern matching. Since there is too much information to absorb, the average person pattern matches images and ideas to determine their alignment. That's why the memes matter so much too.
The press is likely going to preemptively annoint Biden. Techs are censoring. The average American who thinks this is BS needs to social proof that the average American knows this is BS.
It's their mission statement and promise.