I'm a software engineer and do mostly ecommerce. The hard part isn't the website. You need people who're good at logistics, fulfillment, finance, marketing, and management. A platform like bigcommerce doesn't require any particular tech talent and is adequate until you're up in the $10 mil gross sales yearly neighborhood.
There's something fishy with Breitbart and connected people and entities. Undisclosed funding and influence. Ideological problems. Disinformation and misdirection. Strange concordances with mainstream media. See also Blaze, Wengui, and CPAC. I wouldn't go so far as to say some sort of coordinated psyop to distract and demoralize but people in that mix are obviously propagandists for the uniparty/deep state. I'd hate to think it's because advancing the LGBTwhatever agenda requires snowing both libtards and cuckservatives but could be that simple.
Youtube partners are guys like Pool and Crowder. They make between $2 and $20 per thousand views (55% revshare). To keep a channel going you constantly need new subs and views. The cheapest way to get them is to have paid posters spam social media, forums, comment sections promoting your videos, and preferably support shills amplifying the direct shills or engaging in marketing performance art like fake arguments. It's possible but not likely somebody running the street team for a million+ partner makes six figures, in general it's piecework and you could maybe make 50k a year off one channel, especially if you controlled some bluechecks or were a mod in the right places. Often with big vloggers the street team leaders are co-host type people with their own channels.
There's lots of channels that don't need paid posters or bought views, they generally have compelling original content and/or established personalities, or it's just batshit crazy or funny stuff like reviewbrah and dr smoov. Low-talents who just jawjack about stuff they saw online generally need astroturf to make a living at it.
Lotta parallels between 1960 and now.