CTRL+F shareholders
The only comment here that matters, you are absolutely right. How the fuck these companies aren't being sued to death over this crap is a total mystery to me. I really mean that. There's no way this SJW crap isn't costing them money and customers, and their fiduciary duty to the shareholders is breached.
Pol Pot did it too. "Your children don't belong to you" is a very common communist attack vector.