Rather than - they are so overconfident they are spilling the beans on the crime like a james bond villain... I was thinking one or more of:
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They are trying to steal the thunder from Trump showing fraud evidence in the impeachment - to reduce the shock impact
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It's a trial balloon to see what public reaction will be to their BS "steered narrative" of we were "fortifying" not "insurrecting" will stick. If the normies fall for it they can fire up the rest of the fake news media to confirm. If they don't quite seem to love it they can tune the message or deny it and say Time isn't a serious news pub
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Maybe they have some questionable facts in there that if used will be shown provably false later - undermining whoever tries to use it
I'd say take it a step further - every time "captain america" (anti trumper who wants us on lists) is in a movie trailer or review or sam elliott (nauseating biden commercial) - flame thrower on max in the comments. ridicule like nobody's business.